Blog · 30 October 2026
Heartleaf (houttuynia) skincare: why it went viral and where it costs least
Heartleaf, houttuynia cordata or 어성초: the soothing plant behind some of K-beauty's best-known toners. What it is, and where each heartleaf product is cheapest today.
Heartleaf (houttuynia cordata, 어성초 in Korean) is a plant brands use in calming and oil-balancing products. It became famous abroad through heartleaf toners that sold out again and again, and now nearly every big brand has a heartleaf line.
Our view: the hype is mostly about texture. Heartleaf toners are usually watery and light, which suits oily and combination skin that wants something calming without heaviness. Because they are stocked everywhere, prices vary a lot, so check the table before you buy.
Heartleaf products
Heartleaf products in the US
| Product | Lowest price | Cheapest at | Stores | Save |
|---|---|---|---|---|
| Abib Gummy Sheet Mask Heartleaf Sticker 1 pcs | US$2.50 | K-BEAUTY AVE | 5 | 17% |
| Anua Heartleaf 80 Moisture Soothing Ampoule Mask 1 pcs | US$3.40 | MOIDA | 4 | 32% |
| Anua Heartleaf 77% Soothing Toner 40ml | US$4.24 | MOIDA | 4 | 35% |
| Anua Heartleaf Pore Control Cleansing Oil 200ml | US$10.00 | Song of Skin | 7 | 50% |
| Abib Heartleaf Calming Spot Patch (78ea) 78 pcs | US$10.50 | Hola StyleKorean | 4 | 30% |
| Anua Heartleaf Quercetinol Pore Deep Cleansing Foam 150ml | US$11.90 | MOIDA | 7 | 41% |
| Anua Heartleaf 70 Soothing Collagen Mask 38g (1 BOX / 4 PCS) | US$13.60 | MOIDA | 5 | 38% |
| Abib Heartleaf Calming Toner Skin Booster 200ml | US$14.00 | K-BEAUTY AVE | 5 | 36% |
| Anua Heartleaf 77% Clear Pad 70 pcs | US$14.99 | Ohlolly | 7 | 40% |
| Anua Heartleaf Lha Moisture Peeling Gel 120ml | US$16.00 | K-BEAUTY AVE | 5 | 20% |
| Anua Heartleaf Pore Control Cleansing Oil Mild 200ml | US$17.00 | MOIDA | 5 | 15% |
| Anua Heartleaf 80% Soothing Ampoule 30ml | US$19.99 | Ohlolly | 5 | 31% |
| Anua Heartleaf 70% Daily Lotion 200ml | US$21.25 | MOIDA | 6 | 18% |
| Anua Heartleaf 70% Intense Calming Cream 50ml | US$21.25 | MOIDA | 5 | 18% |
Heartleaf products in the UK
Heartleaf products in Canada
Heartleaf products in Australia
Heartleaf products in New Zealand
Heartleaf products in Europe
Picks are the products the most stores in your country stock, shown cheapest first, so the table changes as stores restock and reprice. Nothing here is medical advice: patch test new products, and see a dermatologist for skin problems that don't settle. More from the blog.